How do you stay top of mind with commercial real estate clients and property owners?
For me, the answer is consistency.
In this behind-the-scenes Day in the Life of Bob Knakal, I explain one of the simplest principles behind my commercial real estate marketing strategy: you want to become the person a property owner thinks of when it is finally time to transact.
One example is my Bob Knakal baseball card.
We send it through direct mail on heavy stock so that when an owner picks it up, even if they only look at it for a few seconds before throwing it away, they have seen my name again.
That exposure matters.
Most property owners are not ready to sell their building when you contact them. The opportunity may not arise until months or years later, when a life event, partnership dispute, estate situation, tax issue, change in investment strategy, or other circumstance creates a reason to sell.
The objective is to build enough top-of-mind awareness that when that moment arrives, the owner remembers your name.
That principle applies well beyond commercial real estate.
Whether you are a real estate broker, salesperson, entrepreneur, business owner, or professional trying to build a personal brand, consistent prospecting and consistent marketing compound over time.
In this video, I discuss:
• How to create top-of-mind awareness with clients
• Why direct mail still works in commercial real estate
• The strategy behind my Bob Knakal baseball card
• Why repetition is critical in sales and prospecting
• Why marketing does not need an immediate response to be successful
• How commercial real estate brokers can build long-term relationships with property owners
• The importance of staying visible before a client actually needs your services
A very special thank you to Sofia Melo, The Science of Scaling Podcast, and HubSpot for following me around and documenting a Day in the Life of Bob Knakal.
WATCH THE FULL DAY IN THE LIFE OF BOB KNAKAL HERE:
https://youtu.be/yybIRmF83ek?si=61MufGzSwM1avtie
ABOUT BOB KNAKAL
Bob Knakal is Chairman and CEO of BKREA and has spent more than four decades in New York City commercial real estate, specializing in building sales, investment sales, and capital markets.
If you are a commercial real estate broker, investor, property owner, or salesperson interested in prospecting, building relationships, creating top-of-mind awareness, personal branding, and commercial real estate sales strategy, subscribe for more.
Frequently Asked Question:
How do you stay top of mind with real estate clients?
Stay visible consistently before the client needs you. Regular prospecting, valuable market information, direct mail, content, and personal interaction create repeated exposure. Over time, that repetition helps your name become associated with the service you provide.
#CommercialRealEstate #BobKnakal #RealEstateSales
12