I’ve learned that success doesn’t happen by accident. Planning, knowing your strengths and weaknesses, and setting clear, measurable goals, is how you build a business that lasts.

Watch the full video on YouTube.


#CommercialRealEstate #CRE #RealEstateCareer

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The 20% That Changes Everything…

Every December, I take a step back. Not to slow down. But to look up.

Most of us spend the bulk of our time working in our business. Making calls, chasing deals, moving from one to-do list item to the next. That’s the engine, no doubt. But if that’s all we do, we never change direction. We never level up.

This time of year is your golden opportunity to work on your business. What does that mean? It means assessing where you're headed. Reviewing your systems. Planning your next big move. Asking the hard questions:

↳ Am I doing the work that only I can do?
↳ What am I spending time on that’s not moving the needle?
↳ Where’s my 20%?

That’s the big one. 20% of your actions create 80% of your income. You want to go 10x? It doesn’t come from doing more… it comes from doing less, better. Eliminate or delegate the 80%. Focus your time on what truly generates value.

If you haven’t blocked time this month to zoom out, do it now. Build your 2026 now. Not when it’s too late to influence the direction you’re going in. The most successful people in our industry are intentional about their time. And if you're not doing that yet, there's no better day than today to start.

Remember: if you're not building your business, you're just surviving in it. 2026 is yours if you lay the foundation now to make it great.

#AWalkDownTheStreet #KnakalKnuggets #BKREA

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It’s never about ego — it’s about service.

Every action, every connection, every effort is driven by one goal: getting the absolute best result for the client. Sometimes that means putting yourself out there, meeting one more buyer, finding the one expert who can solve a problem no one else can.

When the mission is client success, visibility isn’t vanity — it’s strategy. And that commitment to going the extra mile? That’s what sets top performers apart.

#BobKnakal #RealEstateMindset #ServeNotSell
#BrokerLife

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Company culture isn’t a slogan on a wall, it’s how people feel when they show up to work. In my experience, when your team knows their efforts matter, they give you everything they’ve got.

If you want big results, start by appreciating the people who help you get there.

Watch the full video on YouTube.


#CommercialRealEstate #CRE #RealEstateCareer

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The Opportunity Hiding in Plain Sight

There’s a simple truth in the market today that’s so glaring, most people are missing it: You can buy buildings in New York City right now for what they cost 25 years ago.

Let that sink in.

Forget the headlines. Forget the negativity. If you zoom out and look at NYC real estate through a generational lens, you’ll realize that we’re living through one of the most profound buying opportunities we’ve seen in decades.

Yes, the multifamily market is challenged. Yes, regulations are strangling short-term cash flow. But this is the time when smart capital gets in. I’ve been selling buildings in this town for 40 years. I've seen every cycle. And one thing has never changed:

The pendulum always swings.

Right now, 85 to 90 percent of the market won’t touch NYC multifamily at any price. But the buyers who are transacting understand something the rest don’t; they're not just buying buildings under replacement cost, they're buying land under land value…
…and getting the building for free.

If you don't over-leverage, this market will reward you. Maybe not next year. Maybe not in five. But if you have a long-term perspective (and you should), you, or your kids, or your grandkids will be very happy you planted your flag today.

This business is not about timing the market. It’s about time in the market. The folks buying today aren’t speculating; they’re betting on one of the most resilient, irreplaceable cities in the world.

New York isn't going anywhere. If you believe in NYC’s future, this is the moment to act like it.

#NYCRealEstate #BKREA #OpportunityKnocks

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Trust is built by saying what you mean and meaning what you say. I’ve always believed in giving clients honest advice, even if that advice is to not sell.

When you treat people like family and consistently do the right thing, the relationship lasts. Integrity isn’t a talking point; it’s the work you do when no one’s watching.

That’s how reputations are earned in this business.

Watch the full video on YouTube.


#CommercialRealEstate #CRE #RealEstateCareer

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Exceptional service has always been my foundation.

In this business, clients make better decisions when they have better information, and it’s our job to provide it. That’s why I built the Knakal Map Room. It gives sellers everything they need to move forward with confidence.

When you understand your clients’ needs and empower them with real data, trust grows, outcomes improve, and opportunities follow. In a competitive market, information isn’t just an advantage; it absolutely sets you apart from the competition.

Watch the full video on YouTube.


#RealEstateCareer #BrokerLife #NYCRealEstate

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We just wrapped up our 2026 plan at BKREA. And if you know me, you know how I feel about planning. If you want to hit the ground running on January 1st, the time to prepare is now, not on January 1st.

But here’s what I want to leave with you from today’s Walk Down the Street…

The number that matters most isn’t the price you sell your property for. It’s what you walk away with.

A $10 million sale doesn’t mean much if you’re only left with $5 million after taxes. A $9 million deal that nets you $6 million is actually a better outcome.

It sounds simple, but most sellers still don’t think this way.

That’s why, starting now, we’re delivering after-tax Broker Opinion of Value (BOV) analyses for every BKREA client. Our revamped Policy & Zoning SWAT team now includes an accounting component so you’ll see your number in real, bottom-line dollars. The way it should be.

This isn’t just about taxes. It’s about perspective.

You can’t plan strategically if you don’t know what you’re planning around. We’re doing this so sellers can make better decisions, structure smarter deals, and come out ahead not just in theory, but on the check.

Don’t get caught up in headline sale prices. Focus on what matters. And get that 2026 plan done.

#AWalkDowntheStreet #BKREA #NYCRealEstate

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I’ve always believed success comes from keeping things simple and staying laser-focused. That’s why I chose brokerage over owning property myself. The moment you start building your own portfolio, you risk creating conflicts that can cloud your judgment, and your clients deserve better than that.

My value proposition has always been clear: represent sellers with zero competing interests and deliver the best possible outcome, every single time. Staying client-first isn’t just a mindset; it’s the model that’s worked for decades.

Watch the full video on YouTube.


#CommercialRealEstate #CRE #RealEstateCareer #BrokerLife #NYCRealEstate

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After 41 years in commercial real estate, here is the truth.
The most valuable skills in business are never taught in college. I took accounting and still don’t remember if prepaid rent is a debit or a credit. It never made a difference in my career.

What actually mattered were the things no one teaches: likability, salesmanship, persuasion, and understanding human behavior. Every interaction moves someone’s internal switch toward yes or no.

My book tells the good, the bad, and the ugly from my journey. If it teaches something or inspires someone, that is the goal.

Thank you to Kristian Cotta of Hungry Investments for having me on the Rents Due Podcast at CREi Summit.

#BobKnakal #SellingBuildings #NYCRealEstate

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What does real commitment in this business actually look like?

Commercial real estate is not a Monday through Friday profession. It’s a business that rewards people who show up when the client needs them. And it’s a business that demands genuine enthusiasm for the work.

I spent my Sunday with three outstanding team members meeting a non-profit seller. Sunday was the only day they could meet. We spent four hours walking the site and talking through possibilities, challenges, and opportunities.

Everyone was fully engaged.
Everyone showed up with purpose.

That kind of commitment is what keeps this business special for me after four decades.

What made the day meaningful was watching newer professionals step up with the same passion that built the foundation of my career.

I’ve said many times that my greatest legacy is the long list of companies now run by people who started with us. And after yesterday, I’m certain the next generation is already on its way.

I’m grateful for a team that shows up with excellence every single day. I’m energized for the pitches ahead. And I’m reminded again how great this business truly is.

Happy Tuesday!

#CommercialRealEstat #CRELeadership #InvestmentSales

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In this business, data and relationships go hand in hand. You can’t rely on charm alone, and you can’t hide behind spreadsheets either. The most effective brokers combine both, real relationships built on trust, supported by credible market insight.

When I meet with an owner, I want them to walk away thinking, “Bob knows the market cold and he cares about helping me make the right decision.” That combination is how you build long-term credibility, not just win the next deal.

At the end of the day, information builds trust. And trust builds business.

Watch the full video on YouTube.


#CommercialRealEstate #CRE #RealEstateCareer #BrokerLife #NYCRealEstate

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If you don’t know where your foundation is, don’t be surprised when the whole building shakes.

At The Broker’s Briefing hosted by REUVENI Development Marketing, we had an eye-opening, on-the-record conversation about the future of NYC real estate and politics.

Here’s a stat that should stop you in your tracks: 1,600 families in NYC pay 27% of the income taxes. That’s not a typo. Twenty-seven percent.

Now, after COVID, many of those people, who can live anywhere, have. If you’ve got 4 homes and a private jet, you don’t have to stay where you’re not appreciated. I asked someone who literally helps control the city’s budget:

“How many of those 1,600 families are still domiciled in New York?”

His answer? He didn't know.

Which either means he didn’t want to say…or worse…they’re not tracking it. And if they’re not tracking the tax base, how are they making decisions that shape the city? This isn’t just about politics. It’s about consequences. It’s about knowing your fundamentals.

You can’t manage what you don’t measure. You can’t fix what you won’t face. And you can’t lead if you don’t understand what’s holding the whole structure up.

If you’re in this business, real estate, politics, finance, data is not optional. Reality doesn’t care about ideology.

Start your Monday with clarity. Ask better questions. Demand better answers. Because the future of this city depends on it.

#RealityCheck #BKREA #NYCRealEstate

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After 9/11, the future of New York felt uncertain. Many firms pulled back. We decided to expand.

It wasn’t an easy call, but we believed in this city, its resilience, its people, and its long-term strength. That conviction allowed Massey Knakal to grow when others hesitated.

In tough markets, opportunities don’t disappear. They get harder to see, and most people get too nervous to act. If you have conviction, discipline, and a long-term view, challenging moments can become defining ones.

New York always comes back. Betting on this city has been one of the best decisions of my career.

Watch the full video on YouTube.


#CommercialRealEstate #NYCRealEstate #BrokerLife #MarketCycles

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Commercial real estate is the purest form of meritocracy there is.

When Paul and I started Massey Knakal, it was just the two of us and a secretary. No capital, no brand. Just hustle.

We were a local popcorn stand competing with national and global giants. But we outworked everyone. From 2001 to 2014, we sold over 4,000 buildings in NYC. The second-place firm sold about 1,300. We lapped the field 14 years in a row.

Why? Because we believed in micro-wins. Every single day. In this business, you get out what you put in.

Period. That’s what I love about it.

If you're in this game waiting for a handout or a shortcut, you're in the wrong game. This business rewards effort, consistency, and grit.

Merit still wins.

Thanks to Kristian Cotta of Hungry Investments for having me on the Rents Due Podcast while at @CREi Summit. You can listen to the whole interview on YouTube here: https://youtu.be/lGhUscweICg?si=l6v8uMWFvNq3yy4m

#KnakalKnuggets #BKREA #NYCRealEstate

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What matters more in a career: the deals you close or the people you shape?

Seeing 32 companies or divisions now led by professionals who learned the business at Massey Knakal means more to me than any transaction ever could. Markets evolve, but people carry the experience with them.

After selling the firm, I spent a decade at the large global companies. A year and a half ago, I launched B-K-R-E-A, and that spark came roaring back. We’re focused on ground-up development and redevelopment, and the work feels more meaningful than ever.

I’m surrounded by a strong team, a strong platform, and a renewed sense of purpose. It feels like the most energising chapter of my career.

What this phase has reinforced for me:
↳ Impact grows through the people you invest in
↳ A new venture can reignite clarity and drive
↳ Purpose sharpens when every call and meeting matters
↳ The right team amplifies everything

#CommercialRealEstate #LeadershipLegacy #NewYorkCityCRE

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Throughout my career, I’ve been fortunate to learn from extraordinary people, and Steve Siegel has been one of the most impactful mentors I’ve had. His leadership and insight shaped how I think about clients, deals, and discipline in this business.

I’ve also learned that success in real estate isn’t just about knowing buildings. It’s about persuasion, psychology, negotiation, and understanding people. Those skills matter just as much as market knowledge.

Books have been a big part of my development, and if you’re serious about growing in this business, I’d encourage you to dive in. I keep a full reading list on my website; every one has helped shape how I operate.

Watch the full video on YouTube.

#RealEstateCareer #BrokerLife #NYCRealEstate

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Abraham Lincoln said it best: “Discipline is choosing between what you want now and what you want most.”

I’ve spent four decades in the trenches of commercial real estate in New York City. I’ve trained brokers, competed against them, and collaborated with the best in the business. And I can tell you with 100% certainty, top performers all share three traits.

First, they specialize. They don’t try to be everything to everyone. They go deep, not wide. They master a market niche that’s narrow enough to dominate but large enough to generate meaningful revenue. Generalists survive. Experts thrive.

Second, they love it. Passion isn’t optional. Because this business is brutally cyclical. There will be down markets, dry spells, and deal fatigue. Without a deep love for the work, you’ll give up before the market comes back. Passion keeps you going when logic says you shouldn’t.

Third, they embrace discipline. Discipline is the secret sauce. Not talent. Not charisma. It’s the ability to do the boring, repetitive, mundane tasks like cold calls, updates, follow-ups, day in, day out, even when you don’t feel like it. The great ones don’t rise above the basics. They master them.

Stop searching for the hack, the shortcut, or the next shiny strategy. Focus instead on owning your niche, fueling your passion, and building a bulletproof routine.

That’s the formula. It’s not sexy. But it’s proven.

If you're in this business… really in it… stop acting like you're playing a short game. Treat your career like a marathon. Learn to love the laps.

Thanks to Shlomi Reuveni and REUVENI Development Marketing for hosting "The Broker's Briefing" at 77 Greenwich. You can watch the whole episode on YouTube.

#BrokerBriefing #BKREA #NYCRealEstate

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2025 was about planting. 2026 will be about harvesting.

It's Thanksgiving week and I want to take a moment to wish everyone a great holiday with family, friends, and loved ones. But I also want to give you a little nudge from one broker to another.

For the past 30+ years, the week of Thanksgiving is when I’ve locked in my goals and roadmap for the following year. That means I’m finishing up my 2026 plan right now.

Why? Because if you're serious about hitting the ground running, you don't wait for January 2nd to start thinking. You plan now, so by the time the ball drops on New Year’s, you're already in motion.

2025 at BKREA has been a year of sowing seeds. We closed over $1 billion in sales, but more importantly, we’ve been investing in people, relationships, data, systems and that’s going to bear real fruit in 2026.

My challenge to you: Don’t sleepwalk into next year. Reflect. Reset. Retool.

Get your 2026 plan done now. You’ve still got a month to adjust and fine-tune. But when January hits, be ready to harvest.

Have a great Thanksgiving, everyone.

#AWalkDownTheStreet #BKREA #Thanksgiving

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In this business, mindset is everything. From day one, I set big goals, including closing 3,000 deals, and I remind myself of them constantly. Real estate is a long-term game, and you need mental toughness to weather the cycles, stay focused, and keep pushing forward.

If your mindset doesn’t align with your goals, you’ll never get there. Set the bar high, believe in the mission, and stay committed, even when it’s hard. That’s how you build a career over decades, not years.

Persistence wins.

Watch the full podcast on YouTube.


#CommercialRealEstate #CRE #RealEstateCareer #BrokerLife #NYCRealEstate

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We're not in the real estate business…we're in the information and relationship business.

Wrapped up an incredible trip to Nashville for the season finale of the Contractors, Closers & Connections (CCC) of Nashville event. Huge thanks to my good friend Christopher Maier, MBA for making it all happen.

Met some phenomenal people. Signed some books. Even picked up two real leads. Folks living in Tennessee who still own property in New York and want to sell. That’s not coincidence. That’s relationships at work.

Real estate is local, but relationships are global.

It’s easy to think success comes from product knowledge, deal mechanics, or capital stack wizardry, and yes, those matter. But what drives longevity in this business is human connection. Trust. Relevance. Being top-of-mind before someone even thinks they need you.

CCC is a perfect example of what our industry should be doing more of: bringing people together with purpose.

Chris, thank you again. CCC rocks!

#AWalkdDownTheStreet #BKREA #ContractorsClosersConnectors

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