One of the best decisions we ever made…
On this episode of "What Would BK Do?", I was asked about page 94 of my book, "Selling Buildings" in which I discuss the Massey Knakal days and why we typically did not hire brokers from other firms. Dan Del Real also wanted to know what percentage of our hires were brand new to the business.
Dan, thanks for the question. I love when someone actually reads the book and then challenges me on something specific. That tells me you are serious about your craft.
First, understand this: we did not avoid hiring experienced brokers because we thought we were smarter than everyone else. We avoided it because our system was fundamentally different.
At Massey Knakal, we built the company around geographic territories. You owned a defined box. That was your world. You walked it. You mapped it. You knew every building, every owner, every mortgage, every zoning nuance. You were not allowed to chase deals all over the city just because someone called you.
That level of discipline is easy to teach to someone who has never done it another way. It is extremely difficult to teach to someone who has.
If you come from a firm where you can call anybody, anywhere, anytime, and suddenly I say, "No. You only work inside this box. You prospect these 312 buildings. You track every sale. You know every owner's kids' names." That feels restrictive. It feels limiting but in reality, it's liberating.
Mastery requires focus.
Over the 26 years and 46 days that Paul and I ran Massey Knakal, I believe we hired fewer than 10 brokers who had prior commercial investment sales experience. Fewer than 10.
The overwhelming majority of our hires were either:
1️⃣ Right out of college, entering our Transaction Associate program
2️⃣ Professionals from other industries who were brand new to commercial real estate
Why? Because they had no bad habits. They did not need to be "reprogrammed." They learned our system from day one. Prospecting discipline. Data tracking. Market mapping. Collaboration across territories. Information sharing. Weekly training. Accountability.
We built what I like to call a farm system. Young talent came in, learned the business our way, supported senior brokers, and then graduated into full brokerage roles already fluent in the language of our platform.
And here is the part I am most proud of.
Today, there are 34 companies owned or run by individuals who learned the business at Massey Knakal.
Think about that for a moment.
If you measure success only by commission dollars, that is one thing. If you measure success by legacy, that is something else entirely. We built a culture and a system that produced leaders across the entire New York City investment sales ecosystem. That is something to be proud of.
Dan, I appreciate the thoughtful question. For everyone else, keep them coming. If you want to know what BK would do, ask.
Until next time…go get 'em.
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